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Chris Graebe
Overview
Brand
Voice
Newsletters
Templates
Edit brand guideline: Chris Graebe
Visual
Primary color
Secondary color
Accent color
Heading font
Body font
Logo URL
Imagery style
Bold, high-contrast imagery set against a clean near-white canvas, with strong all-caps typographic statements and an aspirational, real-world feel spanning founders, family, and financial milestones.
Do's (one per line)
Lean on the bright, clean near-white canvas to keep layouts open and confident Use the blue signature color to highlight key calls to action and headlines Pair heavy condensed headline type with clean, readable body text Feature authentic photos of founders, events, and moments like ringing the bell
Don'ts (one per line)
Do not clutter the light canvas with competing colors or busy backgrounds Do not overuse the blue accent so it loses its emphasis Do not mix in additional display fonts beyond the core two families Do not use stock imagery that feels detached from real investing and faith themes
Voice
Tone (one per line)
Bold Inspirational Aspirational Faith-driven Direct
Reading level
Point of view
Signature phrases (one per line)
Faith. Family. Freedom. Investing. Most people settle. The brave ones don't. Join a community of everyday investors making extraordinary moves. Let's build the future together. Access pre-IPO deals traditionally reserved for the ultra-wealthy.
Words to avoid (one per line)
guaranteed get rich quick jargon-heavy corporate boring
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