- Primary color
- #3E8ADC
- Secondary color
- Not set
- Accent color
- Not set
- Heading font
- Oswald
- Body font
- Inter
- Logo URL
- Not set
- Imagery style
- Bold, high-contrast imagery set against a clean near-white canvas, with strong all-caps typographic statements and an aspirational, real-world feel spanning founders, family, and financial milestones.
- Do's
- Lean on the bright, clean near-white canvas to keep layouts open and confident, Use the blue signature color to highlight key calls to action and headlines, Pair heavy condensed headline type with clean, readable body text, Feature authentic photos of founders, events, and moments like ringing the bell
- Don'ts
- Do not clutter the light canvas with competing colors or busy backgrounds, Do not overuse the blue accent so it loses its emphasis, Do not mix in additional display fonts beyond the core two families, Do not use stock imagery that feels detached from real investing and faith themes
- Tone
- Bold, Inspirational, Aspirational, Faith-driven, Direct
- Reading level
- General audience, roughly 8th grade
- Point of view
- Mixed first person and second person
- Signature phrases
- Faith. Family. Freedom. Investing., Most people settle. The brave ones don't., Join a community of everyday investors making extraordinary moves., Let's build the future together., Access pre-IPO deals traditionally reserved for the ultra-wealthy.
- Words to avoid
- guaranteed, get rich quick, jargon-heavy, corporate, boring