- Primary color
- #ED1C24
- Secondary color
- #F6D134
- Accent color
- #CC3366
- Heading font
- Bebas Neue
- Body font
- Bebas Neue
- Logo URL
- https://dogtraininglongbeach.com/wp-content/uploads/2025/05/logo-1024x196.png
- Imagery style
- Warm, real-world photos of dogs with their owners in everyday settings like homes, cafés, and walks, emphasizing calm, well-behaved companions and the human-dog bond
- Do's
- Show dogs behaving calmly in real-life situations, Feature trainers interacting warmly with dogs and owners, Use bright, confident color accents against clean backgrounds, Highlight the bond between dogs and their families
- Don'ts
- Avoid staged or stiff studio shots that feel impersonal, Do not rely on treat-based or gimmicky imagery, Avoid cluttered layouts that bury the call to action, Do not use cold or clinical tones that lose the warmth
- Tone
- Warm, Confident, Encouraging, Reassuring, Results-focused
- Reading level
- Plain, everyday language accessible to a general adult audience
- Point of view
- First person plural (we) addressing the reader as you
- Signature phrases
- Bring Out The Best In Your Dog, real, lasting change, proven results, every step of the way, your most reliable companion, Book a Free Consultation
- Words to avoid
- cheap, guaranteed overnight, punishment, jargon-heavy clinical terms