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Overview
Brand
Voice
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Templates
Edit brand guideline: Unignored
Visual
Primary color
Secondary color
Accent color
Heading font
Body font
Logo URL
Imagery style
Clean, modern brand marks and channel icons set against soft neutral backgrounds, with a bold lime-and-purple palette that keeps the focus on clear typography and simple diagrams.
Do's (one per line)
Use the bright lime green as a high-energy accent for calls to action Pair bold Space Grotesk headings with readable Plus Jakarta Sans body copy Keep layouts clean with plenty of whitespace and simple channel diagrams Anchor pages around clear numbers and outcomes
Don'ts (one per line)
Do not clutter pages with heavy imagery that competes with the type Do not overuse the vivid purple and lime together to the point of visual noise Do not present client and third-party logos as the brand's own mark
Voice
Tone (one per line)
direct confident reassuring conversational motivating
Reading level
Point of view
Signature phrases (one per line)
Done-for-you list growth & follow-up The money is in the list an email list you actually own You don't have a traffic problem. You have a memory problem so you're the one they remember
Words to avoid (one per line)
spammy lost cause just a pitch contracts
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