- Primary color
- #C0F23C
- Secondary color
- #6E2EDE
- Accent color
- #B6B2CE
- Heading font
- Space Grotesk
- Body font
- Plus Jakarta Sans
- Logo URL
- Not set
- Imagery style
- Clean, modern brand marks and channel icons set against soft neutral backgrounds, with a bold lime-and-purple palette that keeps the focus on clear typography and simple diagrams.
- Do's
- Use the bright lime green as a high-energy accent for calls to action, Pair bold Space Grotesk headings with readable Plus Jakarta Sans body copy, Keep layouts clean with plenty of whitespace and simple channel diagrams, Anchor pages around clear numbers and outcomes
- Don'ts
- Do not clutter pages with heavy imagery that competes with the type, Do not overuse the vivid purple and lime together to the point of visual noise, Do not present client and third-party logos as the brand's own mark
- Tone
- direct, confident, reassuring, conversational, motivating
- Reading level
- Plain, accessible language around an 8th grade reading level
- Point of view
- Second person addressing the reader as you, with we for the team
- Signature phrases
- Done-for-you list growth & follow-up, The money is in the list, an email list you actually own, You don't have a traffic problem. You have a memory problem, so you're the one they remember
- Words to avoid
- spammy, lost cause, just a pitch, contracts